Sarita Vasa ( was an undergraduate student at UCLA when she obtained an internship position at the Craft and Folk Art Museum. While working there, she became inspired to create an expressive medium for South Asians. Upon her graduation, Sarita founded a nonprofit center called ARTWALLAH. The name was derived from the words “art” and “wallah,” which means someone who creates. Through her organization she was able showcase South Asian art and culture with events like the ArtWallah Festival. Sarita’s work was well received and her business grew exponentially, eventually reaching $200,000 in 2005. In the future, she wants to continue developing ArtWallah. Sarita has taken a step in realizing her vision by hiring Linsey Schade and Ashwini Srikantiah, who serve as the executive and artistic directors, respectively. She and her team are working to increase ArtWallah’s budget to over $500,000 in the next five years.

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