In Secrets of Success, Mike Rounds (www.mikerounds.com), Marketing Specialist for Rounds, Miller & Associates teaches us that paying attention to the benefits of your product is the key to increasing sales.
In Secrets of Success, John W. Murray, Jr. of the Southern California Minority Business Development Council (www.scmbdc.org) stresses the importance of networking, which is building a relationship. When networking, try to find common ground, find out the needs of the customer, and what you can offer them.
In Secrets of Success, Rev. Mark Whitlock talks about how to make your business shine. The In Studio Guest is Rev. Steven D. Johnson, President of FAME Renaissance.