Wendi Williams-Stern (www.bathqol.com) was an R&B singer in the 1990s. When her entertainment career slowed down, she redirected her energy to starting a business. She created BAT(H)QOL, which means “heavenly voice,” and began designing handbags. After enjoying a great deal of success, she diversified her product line to include T-shirts. Wendi’s business became profitable due to her celebrity connection, which enabled her to sell her products to the Hollywood circle. As a result, Bat(h)qol products are often publicized in major fashion magazines. Wendi also receives support from her husband, who is in charge of marketing for Bat(h)qol. The couple is currently working together to create entirely new T-shirt and handbag lines for the upcoming season.